IRENE GRANDI "EDITOR FOR A WEEK" FOR TIMMUSIC

July 2019 | Works

Artmediamix renews its support in the production of the "Editor for a week" format, in which music artists choose content to be published for a week on TIMMUSIC. Now taking the reins of artistic direction is Irene Grandi. Creating the right mix between personal tastes and mainstream music was not easy, but the Tuscan singer-songwriter managed to convey her musical culture by combining it with "vintage" and more appealing music choices.

During the editorial meeting, Irene Grandi chose singles, albums, playlists and covers, giving a unique version of the TIMMUSIC schedule and bringing app users closer to listening to new and different content than usual. And this is exactly what the "Editor for a week" format aims at : to make people rediscover music, especially on a human level, going against all strategies based on numbers and algorithms, making the artist-fan relationship even more solid and bringing the former to be known beyond the purely professional side.

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