Tokyo 2020

July 2021 | Works

Peggy Guggenheim Collection of Venice with Italia Team for an ethical and cultural journey

Thanks to the collaboration with Artmediasport, Artmediamix lent its know-how in the creation of valuable artistic and cultural content to the project that saw Coni partner with the Peggy Guggenheim Collection in Venice with the aim of guiding, within the spaces of Casa Italia in Tokyo 2020, the storytelling of the Road to Beijing from a value perspective.

With a view to amplifying the Italian Olympic Mission and the values that guide it, CONI intends to promote stories of cultural excellence, with a focus on the ability to generate value for the entire national and international community, capable of creating a positive global media impact through the unique event of the Olympic Games.

Sustainability, respect, inclusion, education, multiculturalism, social responsibility, ethics, inspiration, universality and solidarity. These are some of the values that unite the Olympic Mission and the Peggy Guggenheim Collection, among the most important museums in Italy for 20th-century modern and contemporary art. Preserving and preserving the artistic heritage housed at Palazzo Venier dei Leoni, educating the public on the value of the artistic process as a tool for personal growth and the development of critical thinking: this is the mission of the Venetian museum that elevates art to a primary and collective good, and as such accessible to all, an inexhaustible source of inspiration, dialogue and well-being, for the spirit and the mind.

On the basis of these assumptions and shared values, CONI and the Peggy Guggenheim Collection are embarking together on a path that, on the way to the Beijing 2022 Winter Olympics, has led them to collaborate, with a view to ethically sharing universal principles capable of encouraging a mutual, continuous and always stimulating exchange.

Artmediasport is the company that integrated the project, with the creation, in collaboration with Artmediamix, of the storytelling featured in Casa Italia during the Tokyo 2020 Olympics.

Peggy Guggenheim Collection and Italy Team to Tokyo 2020


TIMMUSIC UNPLUGGED is the title of the new format that ArtMediaMix has produced for TIM's streaming music service.

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